Get Ready World, Basic Supplements is Here

We Made a Massive Impact at Olympia Weekend with Our Global Launch

At Basic Supplements, we’ve always believed in keeping things simple but powerful, and that’s exactly what we did at the 60th Anniversary Olympia Weekend in Las Vegas. Our launch event during this prestigious weekend was nothing short of spectacular. Held at the electrifying Electra Cocktail Club inside the Palazzo, we celebrated in style with music, drinks, and some of the biggest names in the sports nutrition world. It was clear that Basic Supplements is making its mark.

“The industry is getting behind Basic Supplements, and it's incredible to see the level of excitement and support behind what we're building,” shared Vice President of Business Development, Marc Curcio. “Our launch event was more than just a brand announcement; it was about coming together as a community to celebrate a back-to-basics movement in sports nutrition.”

The event was a true highlight of the weekend, with our branding lighting up the venue’s massive TV walls and distributor logos showcased throughout the space. The energy in the room was high as attendees from around the world joined us to celebrate the beginning of something big.

Global Support for Basic Supplements

Our global partners share our enthusiasm and vision for the brand, and their support at the event demonstrated that we’re on the path to something special. Chuck Zhang, CEO of Tricore and one of China’s top sports nutrition distributors, said, “I've been in this business for 20 years, and I see the potential of Basic to become the best in the industry. From supply chain to quality control to marketing, I’m confident that Basic Supplements can be number one in China.”

In Latin America, we’ve partnered with Sports Nutrition Distributors (SND) to expand our reach. Ivan Leon, President of SND, expressed his excitement, saying, "I've built other brands, but now it’s time to build Basic." Eric Morato, Vice President of SND, added, “Basic has a great variety of products, and the flavors are amazing. We’re going to kill it out on the market.”

Keeping It Simple, Keeping It Real

At Basic, we’ve always focused on delivering products that work without the complexity. We keep things simple and transparent because we believe that’s what the sports nutrition market needs. Cody Kishur, Category Merchant at GNC, echoed this sentiment: “Basic Supplements are awesome because of the simplified nature of the brand with the simplified formulas and full transparent labels. We are really excited to partner with Basic and share in their growth and success!”

This straightforward approach has been embraced across global markets. Ravi Rohra, CEO of MusclePro Nutrition in India, captured the essence of our brand, saying, “The products have all the basics—great price point, incredible packaging, and flavors that are second to none. Once customers try the products, they're going to feel the difference.”

With product on the verge of being on shelves in the USA and Canada, Jiries Rabba, CEO of our Canadian distributor, Peak Performance shares, “We’re thrilled to introduce Basic Supplements to Canadian consumers. The brand’s commitment to quality products that prioritize both performance and simplicity at an affordable price point hits the mark perfectly.”

This Is Just the Beginning

Our launch at Olympia Weekend was just the start. We’re proud of the global impact we’ve already made, but we know there’s so much more to come. As our VP of Marketing, Laura Valley, shared, “A lot of hard work and dedication went into our launch, and in a short amount of time, but we love the challenge. This is just the beginning, and we’re beyond excited to see our products in the hands of consumers around the world!”

With more exciting events, products, and partnerships on the horizon, Basic Supplements is poised to continue growing and leading the sports nutrition industry back to its fundamentals. Stay tuned—this is only the beginning!