Basic Supplements Celebrates Its 1st Anniversary: Join the Global Transparent Supplement Movement.

Basic Supplements turns one—and what a year it has been!

A year ago, we asked a question that seemed almost radical in its simplicity: what happened to the basics?

In an era where supplements had become a maze of flashy labels, proprietary blends, and underdosed formulas, consumers were often left guessing. Walking into a store could feel overwhelming—too much choice, too little clarity. For anyone looking to fuel their body with clean, effective nutrition, perform at their best, or take charge of their health, the experience was disorienting and often disheartening.

We believed there had to be a better way.

So, Basic Supplements was born, not just as a brand, but as a statement. A declaration that clarity, transparency, and integrity aren’t optional; they’re essential. Our goal was simple: strip it back, return supplements to their core, and create products that are understood immediately, trusted without hesitation, and effective without compromise. From first-time users designing their workout plan to seasoned athletes pushing limits, Basic Supplements was made for everyone.

Over the past year, what began as a collection of products has grown into a movement. It’s a response to an industry that too often overcomplicates, overdresses, and underdelivers. For those tired of the noise, Basic offers something different: a return to trust, transparency, and real results. It’s an invitation to take ownership of your performance and well-being, and to rediscover the power of keeping things truly Basic.

Our First Steps in the Supplement World

October 2024 marked the official launch of our online store, giving people direct access to essentials they could rely on. By December, Basic Supplements was on shelves across North America, including iconic retailers like GNC and Popeye’s.

Our “Back to Basics” philosophy resonated immediately. It wasn’t just wanted—it was demanded. Fitness enthusiasts, athletes, and everyday supplement users were searching for clarity, honesty, and products they could trust. And, boy, did the world notice!!

Within a year, Basic Supplements expanded globally, reaching LATAM, China, India, the UAE, New Zealand, and Australia. What began as a single idea has grown into a worldwide movement, proving that transparency, quality, and simplicity aren’t just appreciated; they’re transformative.

The Principle That Sets Basic Apart

From the very beginning, our promise has been simple: transparency, trust, and clarity in every product. This means:

• No proprietary blends (Ever!)
• No misleading claims
• No ingredient sprinkling
• Labels that tell you exactly what’s inside

When you pick up a tub of Basic Supplements, there’s no decoding required; every ingredient, every gram, every claim is carefully verified. In a world cluttered with hype, confusion, and compromise, that level of honesty is revolutionary.

Premium Ingredients That Deliver

A promise is only as strong as the products behind it. That’s why we partnered with Glanbia Nutritionals, the leading global ingredients supplier that provides innovative nutritional and functional ingredients.

What does this mean for you?

Every scoop of whey protein comes from a trusted supply chain relied upon by the best in the industry. Every gram on our labels is verified and traceable. When we say 26g of protein, you get precisely that; no proprietary blends, no unnecessary fillers, no amino spiking—just pure, high-quality protein.

From BCAAs and creatine to collagen and pre-workout supplements, each product is carefully crafted with precision and efficacy in mind. By focusing on the essentials, Basic Supplements allows you to concentrate on what matters most: your performance, recovery, and results.

Year One Milestones: Proof in Action

In just twelve months, Basic Supplements achieved milestones that embody what this brand, and its community stand for:

• Launched a complete core lineup: whey protein, isolate, BCAAs, beef protein isolate, pre-workout, creatine, glutamine, hydration, burn, and mass gainer—with additional products in the pipeline.
• Expanded flavors and formats, while staying true to our “Back to Basics” philosophy.
• Built a global network of 35+ elite athletes, ambassadors, and creators who embody the Basic movement.
• Partnered with retail and distributors worldwide, bringing transparency and quality to every corner of the globe.

Year one confirmed a simple truth: when you deliver honesty, quality, and purpose, people notice, engage, and join the movement.

Looking Ahead: Year Two and Beyond

Year one proved the power of simplicity. Year two is about scaling with intention, precision, and boldness:

• Launching new products with the same rigorous focus on quality and transparency.
• Expanding flavors that excite without ever compromising integrity.
• Entering new markets, bringing trusted supplements to communities around the world eager for honest, clean, effective nutrition.

Through it all, our principles remain unchanged: clear labels, traceable ingredients, and formulas that deliver results.

Year two will be bigger. Bolder. Brighter. And our promise remains the same: committing to the basics is committing to results—and results done right are always revolutionary.

Taking Transparency Further

Our commitment to transparency doesn’t end with clear labels; it’s evolving into something even more powerful. As part of our ongoing mission to redefine what honesty looks like in supplements, Basic is introducing an all-new visual labeling system across its entire product range.

Each updated label will feature a more detailed supplement facts panel, along with a clear and easy-to-read pie chart that displays the exact percentage and amount of every ingredient in the formula, including both the nutrients themselves and the functional ingredients. That means every scoop shows not only how many milligrams of each ingredient are included, but also what percentage of the total blend each one represents.

This includes everything, from the main actives to the supporting elements such as natural colors, flavors, and sweeteners. No omissions. No vague “proprietary” claims. Just complete clarity, right where it belongs: on the label.

And while it may seem counterintuitive at first, these numbers reflect the total ingredient input, i.e., the actual amount required to achieve the final active dose shown. For example, a protein formula might list 30.7 g of whey protein to deliver 25 g of pure protein per scoop. That figure represents the actual quantity used to achieve the verified nutrient content.

This new transparency standard is not a future promise; it’s already in motion. These labels are gradually rolling out across all Basic Supplements products as part of our unwavering commitment to honesty, integrity, and the trust you’ve placed in us.

Celebrating a Year of Community

None of this would exist without you.

To our athletes, ambassadors, and creators—thank you for believing in something bigger than a product.

To our retail and distribution partners—thank you for trusting that honesty, simplicity, and quality still matter.

And to everyone who picked up a tub of Basic Supplements—thank you for choosing clarity, demanding better, and standing with the movement.

This is more than gratitude. It’s proof that performance and integrity can coexist. That simple, honest supplements can make a real difference every day. Together, we’ve sparked a movement, and the best is yet to come.

Step Into the Movement

Choosing Basic Supplements isn’t just a decision about what goes into your body—it’s a choice about the standards you demand, the results you pursue, and the integrity you value. It’s a commitment to clarity over confusion, quality over compromise, and transparency over hype.

Join a community that refuses to settle for anything less than what they deserve. Together, we’re not just redefining supplements—we’re redefining what it means to perform at your best, every day. Simple. Honest. Effective. That’s the power of keeping it Basic.