A Touchdown Partnership For Basic Supplements

Basic Supplements signs Buffalo Bills’ Rookie Wide Receiver, Keon Coleman  

The Perfect Catch—Keon Coleman Joins Team Basic

We’re beyond excited to welcome wide receiver Keon Coleman to Team Basic! As the newest addition to the Buffalo Bills’ dynamic offense, Coleman brings the full package of grit, dominance, and a whole lot of character—on and off the field. His explosive presence is impossible to miss, but his ability to thrive in the end zone has more to it than great athleticism.  

Already recognized for his magnetic personality and relentless pursuit of excellence, Coleman embodies some of the core values of Basic Supplements: transparency, grit, and a no-BS approach to achieving results.  

Coleman’s authenticity shines through as an athlete and as a person, underscored by his playful personality and confidence. While Basic Supplements cuts through the noise to simplify sports nutrition, Coleman simplified his own mission, “Perfect your craft.” 

 
A Clutch Connection for Basic Supplements  

Known for his intensity on the field and his grounded, hard-working nature off it, the Bills’ receiver is a sure fit with Team Basic. Coleman’s journey is defined by perseverance and resolution, growing up in a small town and challenging himself to carve his own path through college football and beyond. Yet despite numerous accolades in his early athletic career, straying from his values of hard work and integrity has never been an option.  

“I’ve always focused on what’s real,” Coleman said. “That’s why this partnership feels right. Basic Supplements is about delivering quality products without all the nonsense.” 

At Basic Supplements, it’s our mission to keep it real and focus on what matters: the essentials. 

Why Basic Supplements Drafted Keon 

Coleman’s personality wasn’t the only factor that pulled us in—the rising star has put an emphasis on being authentic, and unfiltered. “I’m a hard worker,” Coleman shared. “I work hard, and I don’t like to be given anything. I like to work for everything I’m gonna get and I like to earn it because it’s special that way.”  

Like Keon, we believe in simplifying it down to the fundamentals. Hard work and raw dedication. The results are reflective of his determination and focus, earning respect from teammates, coaches, and fans alike.  

Back to Basics, Raw and Unfiltered  

“You have to put in the work when nobody’s watching, day in and day out, to get where you want to be,” Coleman said. “This brand gets that—creating supplements for people who want results, not all the flashy stuff.” 

When you cut out the fluff and the gimmicks, what’s left is the foundation and the results. Coleman brings that mindset to the field, playing big and playing smart, and ultimately earning the trust that’s crucial to a team’s success. And trust is the backbone of our mission at Basic Supplements—our products are created to give you everything you need and nothing you don’t with complete transparency about what’s inside. Stripping it back to the basics. 

“I partnered with Basic Supplements because they understand what it takes to get results,” Coleman said of the partnership. “I want to win, so I’m going to win. We don’t have to overcomplicate it, and they get that.” 

We’re proud to partner with Keon Coleman, a real testament to going back to the basics and earning what you got with the simple equation where hard work meets discipline.